Magnify the Intensity of Your Eye Color More Than Ever Before!
- Ophthalmologist Tested
Defines eyes with rich, vibrant, sparkling color for your most intensified eyes yet! Firm enough to define yet soft enough to smudge, this perfect pencil contains expertly-coordinated pigments and prismatic pearls to reveal each eye color's unique dimensions. The result? Dazzling eyes that won't smudge, fade, or smear all day long. Complete the look with coordinating Almay intense i-color™ mascara and shadow.
Made in USA
Isononyl Isononanoate, Polyethylene Terephthalate, Synthetic Wax, Hydrogenated Olive Oil Decyl Esters, Cera Alba (Beeswax), DI C20 40 Alkyl Dimer Dilinoleate, Hydrogenated Olive Oil Myristyl Esters, Simmondsia Chinensis (Jojoba) Seed Oil, Disteardimonium Hectorite, Polyurethane 11, Pentaerythrityl Tetra Di T Butyl Hydroxyhydrocinnamate, Propylene Carbonate, Polymethyl Methacrylate, Sorbic Acid, May Contain (+/-):, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Ferric Ferrocyanide (CI 77510), Aluminum Powder (CI 77000)
For personal use. Do not use on inner rim of eye. Do not use any eye cosmetic if your eye is injured, irritated or infected.
Rich creamy formula glides on smoothly and precisely to intensify your specific eye color. Apply pencil directly to lash line for a precise, defined look. Use the smudger for a softer, smokier result.
Since 1931, ALMAY® has helped women look and feel their best with good-for-you cosmetics in the most flattering shimmers and shades—all the while staying true to its heritage of using pure, hypoallergenic ingredients.
It all began in 1930, when cosmetics were heavy and thick, and made with strong pigments and powerful chemicals. These cosmetics were too harsh for the complexion of Fanny May Woititz. She bestowed her husband, Alfred, also a professional chemist, to start experimenting with her makeup, testing and trying to figure out which ingredients were irritants. With dermatologist Dr. Marion Sulzberger, they devised a formula for cosmetics that was pure and gentle enough for Fanny May to use every day.
Combining the names of the founders, Alfred and Fanny May, Almay was established in 1931 and began to manufacture their new, gentler cosmetics for women everywhere.
Since then, Almay has been the first hypoallergenic cosmetics brand, the first brand to make 100% fragrance-free products and to disclose all ingredients used, the first brand to perform safety testing for allergy and irritation, the first brand to formulate for contact lens wearers and, you guessed it, the first brand to create cosmetic regimens for specific skin types.
In fact, Almay is so stringent that fewer than 500 of the 10,000 new ingredients available for use in cosmetics meet Almay's superior standards.