One Innovative Product, Two Ways to Double the Impact of Your Unique Eye Color!
- Ophthalmologist Tested
- Suitable for Contact Lens Wearers
Simply smooth the silky, weightless liquid over lids for a shimmering splash of eye-enhancing color, or top with powder shadow for an even bolder, longer lasting look. Either way, feel confident knowing that the built-in primer ensures that the multi-dimensional finish won't crease, fade, or smudge all day! Complete the look with coordinating Almay intense i-color™ mascara and liner.
Made in USA
|Count||0.14 fl oz (4.2 ml)|
Trisiloxane, Isododecane, Dimethicone, Trimethylsiloxysilicate, Tribehenin, Methyl Methacrylate Crosspolymer, Polymethyl Methacrylate, Silica Silylate, Calcium Aluminum Borosilicate, Sorbitan Trioleate, Nylon 12, Euphorbia Cerifera (Candelilla Cera) Wax, Disteardimonium Hectorite, Silica, Propylene Carbonate, BHT, Phenoxyethanol, Sorbic Acid, May Contain (+/-):, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Ferric Ferrocyanide (CI 77510), Ultramarines (CI 77007)
Apply to the inner corner of the lid and blend outwards using fingers. Apply more for a bolder pop of color, or layer under your favorite intense i-color shadow kit for an even more intense look.
Since 1931, ALMAY® has helped women look and feel their best with good-for-you cosmetics in the most flattering shimmers and shades—all the while staying true to its heritage of using pure, hypoallergenic ingredients.
It all began in 1930, when cosmetics were heavy and thick, and made with strong pigments and powerful chemicals. These cosmetics were too harsh for the complexion of Fanny May Woititz. She bestowed her husband, Alfred, also a professional chemist, to start experimenting with her makeup, testing and trying to figure out which ingredients were irritants. With dermatologist Dr. Marion Sulzberger, they devised a formula for cosmetics that was pure and gentle enough for Fanny May to use every day.
Combining the names of the founders, Alfred and Fanny May, Almay was established in 1931 and began to manufacture their new, gentler cosmetics for women everywhere.
Since then, Almay has been the first hypoallergenic cosmetics brand, the first brand to make 100% fragrance-free products and to disclose all ingredients used, the first brand to perform safety testing for allergy and irritation, the first brand to formulate for contact lens wearers and, you guessed it, the first brand to create cosmetic regimens for specific skin types.
In fact, Almay is so stringent that fewer than 500 of the 10,000 new ingredients available for use in cosmetics meet Almay's superior standards.