New! Triple Effect™ 3 looks in one coat for 100% pure impact - Fuller, Longer, Curvier
hypoallergenic / suitable for contact lens wearers
- patented triple impact gel formula instantly builds, extends and sculpts lashes.
- conditions lashes with aloe and vitamin B5
remove easily with almay® eye makeup remover.
Made in U.S.A.
Aqua/Water/Eau (Water, Eau), Pentaerythrityl Tetrastearate, Cera Alba (Beeswax), PVP, Glyceryl Stearate SE, Ozokerite, Polybutene, Oleic Acid, Cera Carnauba (Copernicia Cerifera Wax) (Carnauba), Isopropanolamine, Trimethylsiloxysilicate, Dimethicone, Sorbitan Sesquioleate, Tocopheryl Acetate (Vitamin E), Panthenol, Magnesium Ascorbyl Phosphate (Vitamin C), Aloe Vera (Aloe Barbadensis) Leaf Juice, Cyclopentasiloxane, Hydrogenated Polyisobutene, Quaternium 22, Quaternium 15, Dimethicone Crosspolymer, Simethicone, Imidazolidinyl Urea, Methylparaben, Ethylparaben, May Contain (+/-): Iron Oxides (CI 77491, 77492, 77499)
Never use if your eye is injured, irritated or infected. Consult an eye doctor immediately in case of injury. Always handle and apply in a careful and sanitary manner. Do not add anything to the mascara or share with others.
expert advice: for maximum impact, brush through with long bristles for length, curl and separation, then use short bristles for extra fullness.
Since 1931, ALMAY® has helped women look and feel their best with good-for-you cosmetics in the most flattering shimmers and shades—all the while staying true to its heritage of using pure, hypoallergenic ingredients.
It all began in 1930, when cosmetics were heavy and thick, and made with strong pigments and powerful chemicals. These cosmetics were too harsh for the complexion of Fanny May Woititz. She bestowed her husband, Alfred, also a professional chemist, to start experimenting with her makeup, testing and trying to figure out which ingredients were irritants. With dermatologist Dr. Marion Sulzberger, they devised a formula for cosmetics that was pure and gentle enough for Fanny May to use every day.
Combining the names of the founders, Alfred and Fanny May, Almay was established in 1931 and began to manufacture their new, gentler cosmetics for women everywhere.
Since then, Almay has been the first hypoallergenic cosmetics brand, the first brand to make 100% fragrance-free products and to disclose all ingredients used, the first brand to perform safety testing for allergy and irritation, the first brand to formulate for contact lens wearers and, you guessed it, the first brand to create cosmetic regimens for specific skin types.
In fact, Almay is so stringent that fewer than 500 of the 10,000 new ingredients available for use in cosmetics meet Almay's superior standards.