All natural since 1971. 100% natural. Naturally flavored. Naturally snacktastic! When the whole family roars for a sweet snack, we want them to have the best-tasting and most natural cookies around. That was Barbara's original plan, way back in 1971 when she started our company - make wholesome food taste great. So, thanks to Barbara, we bring you nature's wildest, crunchiest vanilla delights! All natural, always. Made with natural vanilla flavors. No artificial flavors, colors or preservatives. No hydrogenated oils. Certified organic by Quality Assurance International. Product of USA.