Fruit juice sweetened. Benefits Per Serving: Only 1 g sugar; 1 g fat; 58% whole grain. Gluten free! All natural since 1971. The natural family. When she started our company in 1971, Barbara believed that nature provided the best recipe for healthy food. Her commitment to wholesome ingredients - free of artificial flavors, preservatives or additives - are the principles that we live by today. We believe your family deserves nothing less than great tasting, naturally healthy food. Enjoy these heart-healthy, airy crisps of crunchy brown rice as a perfectly scrumptious boost to your day. Healthy Living, Naturally: A tasty breakfast of fruit juice sweetened brown rice crisps gives your whole family the sustained energy they need for activities they love. These little whole grains can also help reduce your risk of heart disease (Diets rich in whole grain foods and other plant foods and low in total fat, saturated fat and cholesterol may reduce the risk of hear disease and some cancers) and that means more smiles, laughter, and love the Barbara's way! Giving Back: We believe it is our social responsibility to support community causes the align with our values. That's why we created Barbara's for a Brighter Future nearly 20 years ago. With the support of our employees, we actively engage in projects that champion people, environment, and wildlife. From the Organic Teaching Garden to Chef Ann Cooper's School Lunchbox Project, we strive to make a difference. Honest goodness. Dietary Features: Certified organic; gluten free; 28 g whole grains per serving is 58% of your daily whole grain needs; fruit juice sweetened; only 1 g sugar; low sodium; low fat; 0 g trans fat per serving; cholesterol free; no artificial flavors, additives or preservatives; vegan; kosher. Since 1971, Barbara's has provided great tasting products made from the finest 100% natural ingredients. USDA Organic. Certified Organic by Quality Assurance International. Product of USA.