Benefits per Serving: low fat; 6 g fiber; only 6 g sugar. Since 1971. New look, same great taste! Non GMO Project: Verified. nongmoproject.org. Look inside for a fun game! With any correspondence, please enclose this package flap. Adopt a puffin. See inside this box for details! Notes on Puffins: How did Puffins get their name? In the late 1800's the puffin was given the scientific name of Fratercula artica, which means little brother of the north in Latin. Little brother may be interpreted as little friar, puffins black and white plumage resemble a friar's robes. How many puffins are there? In 1901, there was only a single pair of puffins in the US. Today there are 1,000 pairs of puffins nesting on the islands of Maine and 3-4 million pairs of puffins worldwide! To check out real puffins in action, visit www.explore.org/puffins. explore.org. Dr. Stephen Kress, VP Bird Conservation, National Audubon Society. Project Puffin: Barbara's is a longtime supporter of Project Puffin which, through Audubon Society, has restored puffins to their former habitat of Eastern Egg Rock off the rugged coast of Maine. For more information on how Project Puffin enables puffin colonies to flourish, please check out the inside of this box and visit www.projectpuffin.org. Cinnamon sprinkled - a high fiber treat with just 6 g sugar per serving. For more information go to www.barbaras.com. Check out some of our other flavors! Barbara's Earth: While saving one little tree may not seem to be a big deal, Barbara's knows it's the little things in life that can add up to a bigger impact. We use earth-friendly inks and 100% recycled materials for our cartons. Please visit www.barbaras.com/givesback. Check out our Environmental Counter online to track the difference we are making together! Green Choice 100: 100% recycled; 100% clean energy; 100% carbon neutral. No net greenhouse emissions. We Calculate (as measured by the Environmental Defense Paper Calculator): trees saved; water reduced; landfill reduced; energy reduced. FSC recycled packaging. Rainforest Alliance certified. FSC is not responsible for the savings calculated by using this paper. Visit us online at www.Barbaras.com. This carton is made from 100% recycled cardboard. Minimum 65% post consumer content. If possible, please recycle again. Consult with your local recycling agency to ensure this material is recyclable in your community. This product is sold by weight not volume. Some settling of contents may have occurred during shipping and handling. Adopt a Puffin: Collect 15 UPC codes from any Barbara's cereal. Go to: www.barbaras.com/adoptapuffin. Product of Canada.