All natural since 1971. Gluten free! Benefits per serving: 46% whole grain, 3g fiber. Prebiotic. Dietary features: gluten free; made with whole grain brown rice; 22g whole grains per serving is 46% of your daily whole grain needs; good source of calcium; NutraFlora natural prebiotic fiber - enhances calcium absorption reinforces immunity promotes healthy digestion; good source of fiber; only 6g sugar per serving; low fat & low sodium; 0g trans fat per serving; no artificial flavors, additives or preservatives; vegetarian; kosher. Whole grain - 32g or more per serving. Eat 48g or more of whole grains daily. Natural cereal nourishes balanced lives. Balancing the crunchy, sweet goodness of toasted whole grain brown rice puffs and the rich, deep amber of real honey makes for a truly delicious cereal. They are a natural pair loaded with the nutrition you need to keep active and stay healthy. Plus, they are free of artificial flavors, preservatives or additives - because that's Barbara's way. Honey is the original all natural sweetener. Healthy living, naturally. North Atlantic Puffins beat their wings up to 300 times per minute just to stay aloft. Wow, sure makes the idea of a long walk or heart-pumping run seem pretty easy. Don't worry, a Barbara's breakfast will give you all the energy you need to get flying! Gluten free. Our Honey Rice Puffins are a tasty choice for those with celiac disease or a desire to remove gluten from their diet. Our gluten free products are part of our commitment to your good health. Each delicious bowlful fits into any naturally healthy food plan. Product of Canada.