All natural since 1971. Petaluma, California. Only 5 g sugar. Benefits per serving: 90 calories; 5 g fiber; only 5 g sugar. Dietary features: 20% of your daily fiber needs; excellent source of antioxidant vitamin C; only 5 g sugar; low fat; only 90 calories per serving; naturally cholesterol free; 0 g trans fat per serving; no artificial flavors, additives or preservatives; vegetarian; kosher. Giving back. Our role in the community is important to us - that's why we created Barbara's for a Brighter Future. For nearly 20 years we have made it part of our culture to give back through programs that support our values. Our work with Project Puffin has helped to restore puffins to their historic nesting ground off the coast of Maine. To learn more, visit BarbarasBakery.com or ProjectPuffin.org. We print this packaging on environmentally friendly post consumer cardboard stock. Environmental choice. 100% recycled. Tasty goodness for the whole family! Wake up to a yum inspiring Puffins crunch! Rich in fiber and remarkable natural flavor, a bowlful will boost your energy and bring on the smiles. With just 90 calories and 5 grams of sugar, Puffins are a low fat start to your day. We use only the finest natural ingredients - always free of artificial preservatives or additives - because that's Barbara's way. Toasted, lightly sweetened, crunchy perfection! Healthy living, naturally. Make a Puffins breakfast or snack part of saying yes to your healthy, active lifestyle. Good health habits are built with dedicated repetition, day after day - and bowl by bowl. Let Barbara's delicious natural foods help you create the healthy lifestyle you deserve. Honest goodness. Barbara's & Project Puffin. Giving back to the community is a commitment Barbara's made decades ago. When we created Puffins cereals, we were inspired to collaborate with Project Puffin and help world-renowned ornithologist Dr. Stephen Kress carry out an innovative seabird habitat restoration project off the coast of Maine. Puffins are one of nature's most amazing seabirds: they fly under water and live nine months at sea, returning to land only to raise their pufflings. Maine's decimated puffin population has thrived with Dr. Kress' unique vision, passion, and belief in the positive impact of human stewardship. You can get involved by visiting BarbarasBakery.com or ProjecPuffin.org. Product of Canada.