All natural since 1971. Fruit juice sweetened. Low fat. 100% natural. Low sodium. Naturally snacktastic! Packed with nature's juicy ripe figs and whole grain wheat & barley, Barbara's Whole Wheat Fig Bars taste like they're fresh from the oven. That's because they're sweetened with fruit juice and all the natural ingredients you love. One taste and you'll know these are no ordinary fig bars - they're Barbara's. All natural, always. Low fat & 0 g trans fat per serving. No artificial flavors, additives preservatives or refined white sugar. Vegan and kosher. Product of USA.