New & improved Expert Wear® Defining Liner
- Glides on smoothly and precisely in just one stroke.
- Contoured smudger makes blending easy.
- Safe for sensitive eyes
- Contact lens safe
- Opthalmologist tested
MAYBE SHE'S BORN WITH IT. MAYBE IT'S MAYBELLINE.
Maybelline New York is the world's leading cosmetics brand, providing trends and innovation with a modern New York twist at an accessible price point. Since 1915, Maybelline has been empowering women everywhere with the impactful slogan "Maybe she's born with it. Maybe it's Maybelline.”
After introducing the first modern mascara to the American market in 1915 and making a mark in the history of the cosmetic world, - the brand did it again in 1971 by launching the revolutionary water-based Great Lash in its signature pink-and-green packaging. Since then it has become one of the most sold beauty products in the world and an absolute favorite amongst celebrities and makeup artists alike.
But Maybelline New York didn’t stop there. In the past few years, the brand has launched some of its most iconic products: The Colossal mascara was an instant worldwide hit; The Falsies has become in just a few months the #1 mascara throughout Europe. Less than two years ago in the color category, Maybelline did a mass launch with the most comprehensive lip color offering, Color Sensational. A major hit with its creamier, crisper color and now the #1 lip color in several markets. It keeps reinventing itself and bringing new innovations and colors in tune with today’s trends.