Organic rice cereal. USDA Organic. Mega delicious & ultra nutritious! Gluten free! With nutrients that can help support healthy brain development (The nutrients in Bitsy's Brainfood cereals can help support healthy brain development in kids). Good source of Vitamins A, B6, B12, C, D, Zinc and Iron. 22 g whole grains per serving. Eat smart! Brain games inside! Kid Kritics Approved. Whole Grain: 22 g or more per serving. Come play at www.bitsybrainfood.com. Hi Brainfoodies, Veggies for breakfast - that's the Bitsy way! Start your day with delicious and ultra nutritious cereal and fuel your body and mind. Bursting with flavor and packed with nutrients, now breakfast is smarter than ever! Fortified with 12 essential vitamins and minerals to support healthy development (The nutrients in Bitsy's Brainfood cereals can help support healthy brain development in kids). Good source of Vitamins A, B6, B12, C, D, Zinc and Iron. Organic. No GMOs. Gluten free. Kosher. Vegan. Be smart, eat smart. - Bitsy Buck Baxter. Made in a peanut free & egg free facility. Organic products are not made with genetically engineered ingredients. Certified organic by Oregon Tilth. Zinc helps brain and body cells develop and grow. Iron helps deliver oxygen to the brain and body. choline helps the brain send messages. Vitamin B12 can help support proper functioning of the brain and nervous system. Bitsy's Brainfood Cereals Contain: 112 mg of Choline per serving, which is 20% of the Daily value for Choline (550 mg); 2.43 mg of Iron per serving, which is 15% of the Daily value for Iron; 1.79 mcg of B12 per serving, which is 30% of the Daily value for B12; 2 mg of Zinc per serving, which is 15% of the Daily value for Zinc. Made with heart in the USA in a peanut-free facility.