Mega delicious & ultra nutritious. Organic cereal that counts! USDA organic. Brain games inside! With nutrients that can help support healthy brain development (the nutrients in Bit's Brainfood cereals can help support healthy brain development in kids). Good source of Vitamins A, B6, B12, C, D, Zinc and Iron. Organic whole grains & vegetables. Organic fruit flavors: raspberry, orange, lemon, lime. Kid Kritics Approved. Whole Grain: 23 g or more per serving, WholeGrainCouncil.com. Look inside for more brainfoodie fun! Kitchen countdown! Help bitsy find the hidden fruits and veggies in her kitchen. How many can you count? Brainfood: noun. 1. Intellectual sustenance. 2. A belief that our minds and bodies are connected. 3. Be smart. Eat smart. Love brainfood? Try our line of alphabet shaped smart snacks! Veggie fun facts: Beet juice has been used as a natural red dye for centuries. In Victorian England, people used beets to dye their hair. Beets are a rich source of essential vitamins like Vitamins A, B, and C. Vitamin C can help keep our bodies' immune systems strong! Visit Baxter's Pantry on our website to learn more about eating smart! Meet the Brainfoodies: Baxter, Bitsy, Buck. Come play at www.bitsysbrainfoods.com. Hi Brainfoodies, veggies for breakfast - that's the Bitsy way! Start your day with our mega delicious and ultra nutritious cereal and fuel your body and mind. Bursting with flavor and packed with nutrients, now breakfast is smarter than ever! Fortified with 12 essential vitamins and minerals to support healthy development. Good source of Vitamins A, B6, B12, C, D, Zinc and Iron. Organic. No GMOs. 23 grams whole grains per serving. Kosher. Vegan. Be smart, eat smart. - Bitsy, Buck, Baxter. Made in a peanut free & egg free facility. Organic products are not made with genetically engineered ingredients. Zinc helps brain and body cells develop and grow. Iron helps deliver oxygen to the brain and body. Choline helps the brain send messages. Vitamin B12 can help support proper functioning of the brain and nervous system. Bitsy’s Brain Food Cereals contain: 73 mg of Choline per serving, which is 13% of the daily value for Choline (550mg); 2.75 mg of Iron per serving, which is 15% of the daily value for Iron; 1.2 mcg of B12 per serving, which is 20% of the daily value for B12; 2mg of Zinc per serving, which is 15% of the daily value for Zinc.