Unbleached forever! Since 1891. A Message from the President: My family has milled Ceresota Unbleached Flour for over three generations. We start with a special blend of premium wheat that has more protein than any of the other leading brands. Then, we let it whiten naturally - no chemicals, no bleaching agents and no bromate. Unbleached Forever is our motto. What does this mean to you, our customer? It means you're using a natural product that will produce consistently better results in all your baked goods. Since 1891, Ceresota has simply been the best. After all this time, we think we know about making a quality flour and hope you agree. May we continue to deserve you loyalty. Ceresota Flour Facts: Ceresota is perfect for bread machines because its higher gluten (protein) content. Since bread machines vary, we suggest you use the recipes packed with your machine and use only Ceresota Flour; Ceresota is an all purpose flour that can be used in any recipe calling for all purpose flour. Contains no bleaching agents or preservatives. Quality that's guaranteed. Since 1891, Ceresota Unbleached Flour has been the highest quality flour available for all your baking needs. Wheat grown and milled in the USA.