New flavor. Made with organic chia seeds. Nutrition for sustained energy. Clif Bar is named after my father, Clifford, my childhood hero and companion throughout the Sierra Nevada mountains. In 1990, I lived in a garage with my dog, skis, climbing gear, bicycle, and two trumpets. The inspiration to create an energy bar occurred during a daylong, 175-mile ride with my buddy Jay. We'd been gnawing on some other energy bars. Suddenly, despite my hunger, I couldn't take another bite. That's the moment i now call the epiphany. Two years later, after countless hours in mom's kitchen, Clif Bar became a reality. And the mission to create a better-tasting energy bar was accomplished. Clif Bar has grown since 1990, and still the spirit of adventure that began on that ride continues to thrive each day. As the company evolves, we face many choices, yet we always do our best to take care of our people, our community, and our environment. - Gary, Founder and Owner of Clif Bar & Company. Clif Bar Family Foundation.org. clifbar.com. We source ingredients that are not genetically engineered. 1-800-CLIFBAR M-F 8-5 PST. Certified organic by QAI. Good source of protein. 0 g trans fat. 70% organic ingredients.