Nutrition for sustained energy. Made with organic oats & dates. Clif Bar is named after my father, Clifford, my childhood hero and companion throughout the Sierra Nevada mountains. In 1990, I lived in a garage with my dog, my skis, climbing gear, bicycle, and two trumpets. The inspiration to create an energy bar occurred during a day-long, 175-mile ride with my buddy, Jaw. We'd been gnawing on some other energy bars. Suddenly, despite my hunger, I couldn't take another bite. That's the moment I now call the epiphany. Two years later, after countless hours in mom's kitchen, Clif Bar became a reality. And the mission to create a better-tasting energy bar was accomplished. Clif Bar has grown since 1990, and still the spirit of adventure that began on that ride continues to thrive each day. As the company evolvers, we face many choices, yet we always do our best to take care of our people, our community, and our environment. 1% for the planet. High in protein. No trans fat. 70% organic ingredients. Certified organic by QAI.