Baked whole grain energy snack. Natural flavor. Nourishing kids in motion. 11 g whole grains. 12 vitamins & minerals. USDA organic. Ingredients Matter: Keep it simple. Organic ingredients with no pesticides. None of the no-no's (see side panel). Balancing Nutrition: Just for kids. Right size for kids. Blend of carbohydrates, fiber, protein, and fat to maintain kids energy. Vitamins and minerals (calcium, iron) that are important for kids and at the levels they need. Kids in Motion: Energy equation. Kids need 60 minutes of activity a day. For more information, check out clifkid.com. In raising our family, we wanted to find organic snacks to nourish our kids. Finding nutritious on-the-go food wasn't easy. That's why we created Clif Kid - wholesome, delicious, organic snacks to keep kids going, growing, and exploring. - Kit & Gary, Parents & Co-owners of Clif Bar & Company. Ingredients Matter: Keep it simple. No high fructose corn syrup. No hydrogenated oils. No preservatives. No artificial flavors. No artificial colors. No trans fats. We source ingredietns that are not genetically engineered. 100% recycled paperboard. This carton is made from 100% recycled content with a maximum 65% pre-consumer content and a minimum 35% post-consumer fiber content. Please recycle. Certified organic by QAI. clifbar.com.