We believe what matters most is what's inside. Same great product. Since 1966. 100% whole grain cereal. USDA organic. Organic. Gluten free. Less than 1 g of sugar. Low fat. Simple ingredients. Simply made. People have gathered around the table for years to share food and stories, feeding the stomach and the spirit. At Attune Foods, we make food we want to eat with you in mind. We believe pure ingredients taste better and are naturally nutritious, so that's what we use. We ourselves are label readers and know it's important for the ingredients listed to make sense to you. We believe in the wisdom imparted by our grandparents that balance and mindful eating are part of a healthy lifestyle. Attune Foods commits to bringing you food that helps you feel good and that you can feel good about eating with your family. So that's us. If you've got a story to share about our foods, we'd love to hear it. Non-GMO project verified. Certified gluten-free. 100% whole grain: 28 g or more per serving. Eat 48 g or more of whole grains daily. Certified organic by Oregon Tilth. America's favorite organic crispy brown rice cereal. What matters most is what's inside, the box: We believe pure ingredients taste better and are naturally nutritious, so that's what we use. We take whole grains of US grown organic brown rice and blend them with gluten free organic brown rice syrup and sea salt to enhance the natural flavor of the whole grain. Then, we cook the rice and puff it to its crispy best. Enjoy by the bowl, sprinkled over yogurt or in your favorite treat recipe. What matters most is what's inside, you: We make our food with your digestive health in mind to keep you feeling good from the inside out. We proudly offer seven certified gluten free cereals. What is gluten? Gluten is the protein found in wheat (including semolina, spelt, kamut, einkorn and farro), barley, rye and triticale. Why gluten free? For people with celiac disease or gluten intolerance, the only treatment is a strict gluten free diet, which helps heal the small intestine, improving overall health. Food Allergies: Our cereals have no dairy, soy, peanuts or tree nuts in them. Since 1966, Erewhon has led the organic revolution and we remain passionately committed to providing the purest organic foods. Like many people today, you might actually find yourself wary of packaged foods. If what you eat is good, and pure, and true to its source, all else will follow. This philosophy shaped Erewhon organic cereals. The name Erewhon (Air-wahn) comes from a 19th century novel by Samuel Butler. Erewhon was a utopia where each person was responsible for her/his own health, something we strive to make possible with Erewhon organic cereals.