Since 1982. Great taste - naturally. These Jalapeno chips have bold flavor and hearty crunch. They taste so great because they're made from all natural, real food ingredients, the finest potatoes, natural oils and craft cooking methods. And they're backed by a committed to sustainability like wind power, solar power, green building and biodiesel. Kettle Brand Potato Chips: simply great tasting, all natural potato chips made by a company that cares. Our Natural Promise: 0 grams trans fat; only all natural colors and flavors; only natural oils; no preservatives; non-GMO ingredients; gluten free; real food ingredients. Product of USA.