20% more free. Breath blasting freshness. Brushing with triple action removes plaque; whitens; prevents tartar build-up. Antioxidant defenders: tea tree oil; olive leaf extract. Toothpaste with xylitol. Same great formula. Formulated with: no fluoride; no artificial colors; no artificial flavors; no SLS; no artificial sweeteners; not tested on animals. Box Eco-Facts: 100% recycled fiber; eco-friendly inks; 35% post consumer waste; please recycle. Hey Kissers, give us a smile! With shockingly great taste, our effective formula helps your mouth feel healthy and fresh with antioxidant defenders and nature's most trusted ingredients: tea tree oil; Iceland moss; olive leaf extract; xylitol; silica; peppermint - Bob & Steve, Founders & Chief Brushers. kissmyface.com. Facebook. Twitter. YouTube. Made in USA.