Massive, Supple Volume
- No brittle feel
- Revolutionary gel-mousse formula and flexor brush
Introducing Maybelline's first gel-mousse mascara: Volum' Express® Mega Plush™ contains 40% less hard waxes for massive, yet supple lashes. The patented flexor brush gently coats every lash with mega volume that's never stiff and never brittle.
Ophthalmologist tested and contact lens safe.
Made in USA
|Count||0.3 fl oz (9 g), Pack of 3|
Water, Beeswax (Cera Alba), Styrene/Acrylates/Ammonium Methacrylate Copolymer, PEG 200 Glyceryl Stearate, Carnauba Wax (Copernicia Cerifera Cera), Butylene Glycol, Silica, Ethylenediamine/Stearyl Dimer Dilinoleate Copolymer, Stearic Acid, Cetyl Alcohol, Palmitic Acid, VP/Eicosene Copolymer, Lithium Magnesium Sodium Silicate, Dimethicone, Aminomethyl Propanediol, Phenoxyethanol, Polyurethane 35, Caprylyl Glycol, Tocopheryl Acetate, Dimethiconol, Sodium Laureth Sulfate, Disodium EDTA, Tetrasodium EDTA, May Contain (+/-): CI 77491, CI 77492, Iron Oxides (CI 77499), Titanium Dioxide (CI 77891), Mica, Carmine (CI 75470), Ultramarines (CI 77007), Chromium Hydroxide Green (CI 77289), Manganese Violet (CI 77742), Ferric Ferrocyanide (CI 77510)
To safeguard Maybelline purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injured irritated, or infected. Consult a physician promptly.
For best results, place the flexor brush against lashes and sweep from root to tip until a plush look is achieved. Removed easily with Maybelline New York Expert Eyes Oil Free Eye Makeup Remover.
MAYBE SHE'S BORN WITH IT. MAYBE IT'S MAYBELLINE.
Maybelline New York is the world's leading cosmetics brand, providing trends and innovation with a modern New York twist at an accessible price point. Since 1915, Maybelline has been empowering women everywhere with the impactful slogan "Maybe she's born with it. Maybe it's Maybelline.”
After introducing the first modern mascara to the American market in 1915 and making a mark in the history of the cosmetic world, - the brand did it again in 1971 by launching the revolutionary water-based Great Lash in its signature pink-and-green packaging. Since then it has become one of the most sold beauty products in the world and an absolute favorite amongst celebrities and makeup artists alike.
But Maybelline New York didn’t stop there. In the past few years, the brand has launched some of its most iconic products: The Colossal mascara was an instant worldwide hit; The Falsies has become in just a few months the #1 mascara throughout Europe. Less than two years ago in the color category, Maybelline did a mass launch with the most comprehensive lip color offering, Color Sensational. A major hit with its creamier, crisper color and now the #1 lip color in several markets. It keeps reinventing itself and bringing new innovations and colors in tune with today’s trends.