Founded in 1980 by Elliott Balbert, Natrol still delivers nutritional products with uncompromised quality and innovation through the best that science, nature, and technology can offer. Although they started with one natural weight loss product, they expanded to include vitamins, minerals, herbs and specialty health supplements by the mid-1990s.

Natrol, Inc. has a portfolio of health and wellness brands representing quality nutritional supplements, functional herbal teas, and sports nutrition products.

Today, Natrol’s family of brands includes Laci Le Beau specialty-flavored herbal teas; Shen Min hair care products for men and women; and ProLab, high-quality sports nutrition products.

Natrol is driven to become the most desired nutritional supplement brand by creating products that support your healthy life. Given this goal, consumer needs are their central focus. Natrol’s mission is to deliver nutritional products with uncompromised quality, service, and innovation through the best that science, nature, and technology can offer.