Whole grain brown rice cereal. 3 generations. Gluten free. Per 30 g Serving: 26 g whole grains; low fat; wheat free. Certified GF gluten-free. Non GMO Project verified. nongmoproject.org. USDA organic. This product is sold by weight, not by volume. You can be assured of proper weight even though some settling of contents normally occurs during shipment and handling. We're so happy our paths have crossed. Was it the tasty whole grain crunch of brown rice that led you here? Maybe you were looking for a gluten-free breakfast with no artificial preservatives, colors or flavors. Or maybe you were just looking for a lighter way to start your day? Whatever your reason for joining us on Nature's Path, we're glad you did. And if you want to find more foods that are good for you your family and the planet, here at the signs to look for. Certified organic. Unlike natural label claims, certified organic products are guaranteed to have been grown without chemical herbicides and pesticides, and there are never synthetic preservatives or additives. Because, really, who wants any of that for breakfast? Non-GMO. GMO stands for genetically modified organisms. Doesn't sound too tasty, does it? The Non-GMO Project agrees, and their verification assures you that the food you're buying is made in a kitchen - not in a lab. Whole Grains. Foods made from whole grains have all the essential parts and naturally occurring nutrients of the entire grain seed, and the Whole Grain Stamp tells you how much you get per serving. Let us know how your journey's going, how we can make it better, or maybe even what you think of our new look. www.naturespath.com. facebook.com/naturespath. Twitter at naturespath. We'll see you on the path - how about breakfast, same time tomorrow? Growing up an organic farm, I learned a lot about caring for the land and the importance of good stewardship. As my father Rupert used to say, always leave the earth better than you found it. Those wise words flavor everything we do here at Nature's Path. Being a family-run, independent company, we've had the freedom to place people first and get behind the things we're passionate about. Things like tracking down exotic new ingredients and super foods, supporting family & organic farming, championing wildlife conservation and showing leadership in support for food banks and urban gardens. Things that matter, to us - and to you. Arran Stephens. Founder & garden-keeper. EnviroBox. Less package. More sustainable. We're committed to being as sustainable as possible, which is why we are always trying to make our packaging as small as we can. That said, you may have noticed this box is a bit smaller than it used to be - with the same amount of cereal. Vegan. This product is third-party certified organic by Quality Assurance International (QAI). Whole Grain: 26g or more per serving. Eat 48 g or more of whole grains daily. WholeGrainsCouncil.org. Quality Assurance International certified organic. Certified GF gluten-free. 100% recycled paperboard. Quality guarantee. Not feeling the love? If you're less than thrilled with this product, let us know. Just send the top box flap to: Consumer Services c/o Nature's Path Foods, 275-250 H St., Blaine, WA, 98230 USA or contact us at: www.naturespath.com/contact-us and we'll make things right. Product of USA.