With oatbran. Eco pac. 3 generations. Non GMO Project: Verified. nongmoproject.org. USDA organic. Per 30 g serving: 22 g whole grain; 4 g protein. Low fat. 4 g protein per 30 g serving. We're so happy our paths have crossed. Was it the trail of fruit juice sweetened whole grain flakes that led you here? Maybe you were just looking to get a bit more oat bran in your bowl. Whatever your reason for winding up on Nature's Path, we're glad you did. And if you want to find more foods that are good for you, your family, and the planet, here are the signs to look for. Certified Organic: Unlike natural label claims, certified organic products are guaranteed to have been grown without chemical herbicides and pesticides, and there are never synthetic preservatives or additives. Because, really, who wants any of that for breakfast? Non-GMO: GMO stands for genetically modified organisms. Doesn't sound too tasty, does it? The Non-GMO Project agrees, and their verification assures you that the food you're buying is made in a kitchen - not in a lab. Non GMO Project verified. nongmoproject.org. Look for the seal. Eco Pac: At Nature's Path, we're committed to not only making delicious organic food, but also to helping the environment. Our Eco Pacs help by using 66% less packaging than a cardboard box (Environmental impact estimates from the Environmental Defense Paper Calculator [www.papercalculator.org]). 437 Tons/year of paperboard saved. 7,464 million BTUs of total energy saved. 1,389,323 pounds CO2 greenhouse gases saved. 826,542 gallons of waste water saved. 248,383 pounds solid waste diverted. This product is third-party certified organic by Quality Assurance International (QAI). Quality Assurance International certified organic. Whole Grain: 22 g or more per serving. Eat 48 g or more of whole grain daily. WholeGrainsCouncil.org. www.naturespath.com. Twitter at naturespath. Facebook.com/naturespath. Not feeling the love? If you're less than thrilled with this product, let us know. Just send the emptied bag with freshness code to: Consumer Services c/o Nature's Path Foods, 275-250 H St. Blaine, WA, 98230 USA or contact us at: www.naturespath.com/contact-us and we'll make things right. Product of USA.