Brightens and Enhances Eyes
- Gentle brush applicator
- Flow-through brush gently delivers targeted coverage
- Silky formula conceals and minimizes the appearance of dark circles and puffiness
- Optical brighteners instantly boost radiance
- Broad-spectrum UVA/UVB SPF 25 protects skin
- Wear alone or under eye shadow to brighten eye area and even skin tone
Instantly brightens, smoothes and enhances the entire eye area for an even-toned, well-rested look.
Gentle enough for sensitive eyes and contact lens wearers.
Made in the USA of domestic and foreign components
Questions or comments? (USA only)
1-800-480-4812 or neutrogena.com
Active Ingredients: Titanium Dioxide (1.4%)
Keep out of reach of children. If swallowed, get medical help or contact a Poison Control Center right away.
Twist bottom of package until foundation appears on brush (may take several twists the first time). Apply with brush and blend for a natural look.
To clean, wipe brush with dry cloth or tissue. Do not wet or allow water to pass through brush.
Application Tips from Matin, Neutrogena's Celebrity Makeup Artist:
For a bright, well-rested look, apply:
- Under the eye to conceal and treat dark circles
- On lids to even skin tone and visually lift the eye
To illuminate the eye area, apply:
- On lids in place of eye shadow for a natural look
- To inner corners of the eyes for an extra boost of radiance
Neutrogena Corporation, headquartered in Los Angeles, California, began its success story in 1930, when founder Emanuel Stolaroff, started a small specialty cosmetic company called Natone. In the early years, Natone was a supplier to beauty salons usually associated with the glamour of the film industry. By the 1940's, Natone began manufacturing and distributing cosmetics for the retail market.
In 1954 on a business trip to Europe, Stolaroff heard of an unusual soap developed by Dr. Edmond Fromont, a Belgian cosmetic chemist. Fromont's patented formula produced a mild, clear soap that rinsed quickly and easily from the skin, leaving essentially no soap residue.
Stolaroff believed there was a market for such a high quality soap and arranged to import and distribute the Neutrogena brand product in the United States. Setting the course for future growth, he emphasized the transparency of the soap to clearly communicate its difference.
By 1962, Neutrogena soap was so synonymous with the company image that the company was officially changed to Neutrogena Corporation. Lloyd Cotsen, an integral member of the Neutrogena family, became president of the company in 1967 and made another key decision that would profoundly influence the future of the companyto promote the benefits of Neutrogena soap in the medical profession.
As Neutrogena gained a unique acceptance by the medical profession, a new emphasis was directed toward marketing and research efforts to create a line of safe, mild, premium quality skincare products. In 1973, the company went public and by 1980, Neutrogena entered the hair care market.
Now, more than ever, today's consumers equate health with beauty. Neutrogena stands naturally poised for tremendous future growth and an ever increasing number of satisfied customers.