400% Fuller Lashes
from the inside out
- with olive and sweet almond
- visible volume brush
- plumps the inside
- builds the outside
Don't just coat your lashes -- build them from the inside out!
From the Inside:
Patent-pending formula with Olive penetrates and helps plump the core of each and every lash.
From the Outside:
Visible Volume Brush grabs and coats even the smallest lashes with rich, volume-building color. Sweet Almond helps protect the outside of each lash.
400% fuller, beautifully conditioned lashes.
Dermatologist and Ophthalmologist Tested
Safe for Sensitive eyes
Questions or comments? (USA only)
1-800-480-4812 or neutrogena.com
Made in the USA of Domestic and Foreign Components
Water, Beeswax (Apis Mellifera), C18 36 Acid Triglyceride, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax (Carnauba), Stearic Acid, Alcohol Denatured, Polyisobutene, Isododecane, VP/VA Copolymer, Glycerin, Silica, Ethyl Trisiloxane, C10 30 Cholesterol/Lanesterol Esters, Limmanthes Alba (Meadowfoam) Seed Oil (Meadowfoam), Olea Europaea (Olive) Fruit Oil (Olive), Prunus Amygdalus Dulcis Oil (Sweet Almond), Myristic Acid, Isostearic Acid, Xanthan Gum, Triethanolamine, Trisodium EDTA, Phenoxyethanol, Methylparaben, Propylparaben, Fragrance, May Contain (+/-): Iron Oxides, Black (CI 77499)
Sweep brush upwards, through lashes from the root to tip.
To help maintain the purity of this mascara, reserve it for your own personal use, and always close cap tightly. Apply carefully, do not dilute with any additive, and treat the applicator in the hygienic manner. Do not use this or any eye cosmetic if your eye is injured, irritated or infected. Consult an ophthalmologist immediately in case of injury.
Neutrogena Corporation, headquartered in Los Angeles, California, began its success story in 1930, when founder Emanuel Stolaroff, started a small specialty cosmetic company called Natone. In the early years, Natone was a supplier to beauty salons usually associated with the glamour of the film industry. By the 1940's, Natone began manufacturing and distributing cosmetics for the retail market.
In 1954 on a business trip to Europe, Stolaroff heard of an unusual soap developed by Dr. Edmond Fromont, a Belgian cosmetic chemist. Fromont's patented formula produced a mild, clear soap that rinsed quickly and easily from the skin, leaving essentially no soap residue.
Stolaroff believed there was a market for such a high quality soap and arranged to import and distribute the Neutrogena brand product in the United States. Setting the course for future growth, he emphasized the transparency of the soap to clearly communicate its difference.
By 1962, Neutrogena soap was so synonymous with the company image that the company was officially changed to Neutrogena Corporation. Lloyd Cotsen, an integral member of the Neutrogena family, became president of the company in 1967 and made another key decision that would profoundly influence the future of the companyto promote the benefits of Neutrogena soap in the medical profession.
As Neutrogena gained a unique acceptance by the medical profession, a new emphasis was directed toward marketing and research efforts to create a line of safe, mild, premium quality skincare products. In 1973, the company went public and by 1980, Neutrogena entered the hair care market.
Now, more than ever, today's consumers equate health with beauty. Neutrogena stands naturally poised for tremendous future growth and an ever increasing number of satisfied customers.