Neutrogena Corporation, headquartered in Los Angeles, California, began its success story in 1930, when founder Emanuel Stolaroff, started a small specialty cosmetic company called Natone. In the early years, Natone was a supplier to beauty salons usually associated with the glamour of the film industry. By the 1940's, Natone began manufacturing and distributing cosmetics for the retail market.
In 1954 on a business trip to Europe, Stolaroff heard of an unusual soap developed by Dr. Edmond Fromont, a Belgian cosmetic chemist. Fromont's patented formula produced a mild, clear soap that rinsed quickly and easily from the skin, leaving essentially no soap residue.
Stolaroff believed there was a market for such a high quality soap and arranged to import and distribute the Neutrogena brand product in the United States. Setting the course for future growth, he emphasized the transparency of the soap to clearly communicate its difference.
By 1962, Neutrogena soap was so synonymous with the company image that the company was officially changed to Neutrogena Corporation. Lloyd Cotsen, an integral member of the Neutrogena family, became president of the company in 1967 and made another key decision that would profoundly influence the future of the companyto promote the benefits of Neutrogena soap in the medical profession.
As Neutrogena gained a unique acceptance by the medical profession, a new emphasis was directed toward marketing and research efforts to create a line of safe, mild, premium quality skincare products. In 1973, the company went public and by 1980, Neutrogena entered the hair care market.
Now, more than ever, today's consumers equate health with beauty. Neutrogena stands naturally poised for tremendous future growth and an ever increasing number of satisfied customers.