Color Preserve Volume Protect Colored Hair & Achieve Fullness Your Hair's Starting Point: Color-Treated or Highlighted When hair is color-treated it changes at the structural level. It's natural protective layer is removed. This is one reason why over time your color may look dull and your natural fullness changes. Pantene Pro-V Innovation: Pantene's Color Preserve Volume shampoo and condition system features light moisturizers that build a new protective layer and prep your hair for a volume style. This helps renew the hair surface so your hair shines brilliantly and hair achieves healthy fullness.