All the flavor half the fat of regular potato chips. 15% more to love compared to our 3 oz bag. All the flavor. Where's the fat? (50+% less fat per 28 g serving. Salt & Pepper Popchips: 4 g ; Regular Fried Potato Chips 10 g) Classic & tasteful. Let's shake on it. Hello there. Thanks for checking out our backside. Reading about our delicious chips is good. Tasting them is even better. Popped crispy and full of flavor, it's the snack we've all been craving. Never fried. Never baked. We don't fry it (too greasy). We don't bake it (too cardboard-y). We start with the finest potatoes, add a little heat and pressure, and pop! It's a chip. Then we season it to perfection for a snack so tasty you won't even notice it's got less than half the fat of fried chips. Nothing fake or phony. No fake colors, no fake flavors, no fluorescent orange fingertips, no wiping your greasy chip hand on your jeans. No, really. GF: Certified gluten-free. Vegan. Hungry for more? Pop over to: popchips.com. Real ingredients. No added preservatives. No artificial flavors. No synthetic colors. No cholesterol 0 grams trans fat. Gluten free & vegan. Guaranteed fresh and flavorful through the best before date. Any questions call: 866-217-9327. Product of USA.