Since 1970. Natural. Fresh breath. What makes a product good? At Tom's, it includes how we make it. Cruelty Free: No animal testing or animal ingredients. No artificial colors, flavors, fragrance, or preservatives. IPS: We share every ingredient, its purpose, and its source at www.tomsofmaine.com. Sustainable practices are a priority in every aspect of our business. We strive to maximize recycled content and recyclability of our packaging. 5% (12 days) of employee time to volunteering. 10% of profits to human and environmental goodness. Fluoride-Free Formula: Some people do not want fluoride in their toothpaste. We produce this toothpaste without fluoride because we respect our customers' diverse needs and interests. www.tomsofmaine.com. Made in USA.