Wet n Wild® started in 1979 with a focus on nail polish.  The company has a passion for nail health and well-manicured hands, which is evidenced by its wide and detailed nail health products.

A manicure is very personal for most women. A woman’s manicure provides insight into the type of woman she is. A properly applied French manicure can be found on a strong, smart, independent woman. Captivating, glittering nails are typically found on a woman with a buoyant personality. In a professional setting, a perfect manicure is that extra element, that “last little thing,” representing someone who is detail-oriented and takes that extra step in all aspects of her life.

Wet n Wild has been the top value brand in nail care for the past few decades because they care about their customers and their craft. Wet n Wild knows that beauty products are a necessity; they see that quality products are essential to your makeup routine and understand that spending your entire paycheck on a lipstick is just not reasonable.

The very foundation of Wet n Wild is to provide an alternative option for consumers that need quality beauty products at affordable prices.

Wet n Wild modeled their “Wet n Wild Cares” program based on this very ideal. They believe that giving back to the communities in which they operate through monetary and product donations, as well as providing emotional support whenever possible, is not only contributory, but absolutely necessary of any company.